Resources & Blog

Marketing Insights for
Home Service Businesses.

Guides, strategies, and industry insights written specifically for contractors and trade businesses.

From the PFS Blog.

SEO

How to Rank #1 for Water Damage Restoration in Your City

The exact local SEO strategy restoration companies use to dominate their market before storm season hits.

PPC

Why Your Google LSA Isn't Getting Calls (And How to Fix It)

Local Services Ads are the most powerful lead gen tool for home service businesses — when set up correctly.

STRATEGY

Storm Season Playbook: How to 3x Your Leads in 72 Hours

What the best restoration and roofing companies do before, during, and after a major weather event.

AI SEARCH

GEO: How to Get Your Business into AI Search Results

ChatGPT, Google AI Overviews, and Perplexity are changing how homeowners find contractors.

CRM

The Lead Routing Setup Every Home Service Company Needs

How to build a CRM pipeline that ensures every inbound lead gets followed up within 5 minutes — automatically.

LOCAL SEO

Google Business Profile Optimization for Contractors

A step-by-step guide to optimizing your GBP so you show up in the map pack for every service you offer.

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